Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Santa Tracker is live, counting down the days until Christmas with holiday games & resources
    Dec 4, 2017 by Amy Gesenhues

    This year’s Google Santa Tracker comes with coding games, an elf filter in the Android app and daily updates delivered via an Advent-styled calendar.

  • Google will stop using the old AJAX crawling scheme in Q2 2018
    Dec 4, 2017 by Barry Schwartz

    Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.

  • It’s time to change your SEO reports!
    Dec 4, 2017 by Greg Gifford

    SEO reports are often really useful… for SEO professionals. Columnist Greg Gifford asserts that if you want to truly prove the value of your services to your clients, you have to tie your reports directly to their bottom line.

  • Top 10 local search insights of 2017
    Dec 4, 2017 by Wesley Young

    From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.

  • Google coding-game doodle marks 50th anniversary of kids learning to code
    Dec 4, 2017 by Amy Gesenhues

    The Google doodle team partnered with the Google Blockly team and MIT researchers to create “Coding with Carrots,” its first-ever coding-game doodle.

  • Google tests ‘notable moments’ carousel in knowledge graph cards
    Dec 4, 2017 by Barry Schwartz

    Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.

  • Marketing in a distracted, digital world
    Dec 4, 2017 by Sponsored Content: [24]7.ai

    In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

  • Introducing the Search Engine Land Community Corner
    Dec 1, 2017 by Michelle Robbins

    New feature to highlight the search marketing community launches today with this week’s group of SEOs honored by their colleagues at Search Engine Roundtable.

  • Google Manufacturer Center for product data expands scope, launches API
    Dec 1, 2017 by Ginny Marvin

    A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.

  • Insights from 130 agencies — State of Email Marketing
    Dec 4, 2017 by Digital Marketing Depot

    Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms. what an agency’s objectives are when implementing a platform. ways agencies use marketing automation […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Delmondo, Uru team up for automated video content analysis service
  • Here’s a case of huge inventory fraud that ads.txt could vanquish
  • Singles Day was a global shopping phenomenon, but will US marketers hop on board?
  • Marketing in a distracted, digital world
  • Facebook’s pre-roll ad test will only run in Watch, not News Feed
  • My 12 most important SEO metrics to monitor
  • Law firms spamming Google My Business: Don’t trust your money or your life to them!

Search News From Around The Web:

  • 9 Quality Sources for Beautiful Landing Page Templates, WordStream
  • Google Permits Longer Snippet Texts – Evaluation and Chances, SISTRIX
  • Life Event Targeting Now Available To All AdWords Advertisers, PPC Hero
  • Search Engine Roundtable’s 14th Anniversary, Search Engine Roundtable
  • One Simple SEO Marketing Strategy To Double Traffic, Ignite Visibility
  • The Mobile Revolution Has Only Just Begun: Here’s Why, Stone Temple

About The Author

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.

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