Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A deep look at Google’s biggest-ever search quality crisis
    Apr 3, 2017 by Danny Sullivan

    Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?

  • Google testing ‘tags’ label in search results snippets
    Apr 3, 2017 by Barry Schwartz

    A new Google experiment updates the search results snippets to show tags related to the page. But these tags don’t seem to do much of anything.

  • Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers
    Apr 3, 2017 by Amy Gesenhues

    Khan designed Chicago’s 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world’s tallest building.

  • SEO and social: 1 + 1 = 3
    Apr 3, 2017 by Eric Enge

    Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.

  • Join us for SMX Advanced! Register now & save $500.
    Apr 3, 2017 by Search Engine Land

    The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the complex search marketing hurdles you’re facing and inspire you with new ideas. Demos from more […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
  • Start thinking now about how to tug at the heartstrings of your holiday shoppers
  • Google Customer Reviews launches, replacing Google Trusted Stores program
  • Join us for SMX Advanced! Register now & save $500.
  • 39 questions with Google at SMX West
  • The newest addition to the marketing mix’s Ps: Proximity
  • The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
  • Businesses can now request customer locations within Twitter Direct Messages
  • Getting the most bang for your buck: 11 CRO opportunities
  • [Reminder] Live webinar – Content Attribution: Identifying content that converts
  • ISPs and mobile carriers vow not to sell user browsing histories — for now
  • Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
  • Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
  • Countering header bidding, Google drops its ‘last look’ advantage
  • Why some brands are letting Amazon handle their e-commerce operations
  • Yes, I want to take care of your spam problem for you

Search News From Around The Web:

Industry

  • Dentsu Aegis Network US Acquires Leapfrog Online to Join Global Digital Performance Agency iProspect, Press Release

Local & Maps

  • Google shuts down Google Maps’ editing tools, Ars Technica

Searching

  • Answer: Where in the world am I?, SearchReSearch

SEO

  • 3 Tips on Using SEO to Get Your Small Business Noticed Online, MarTech Advisor
  • Focus on These 4 Best Practices for Improved SEO Results, Online Marketing Blog
  • Google Admits There Were Other Updates Around The Release Of Fred, Search Engine Roundtable
  • Google Says Bulk Quality = Low Quality In Search Rankings, Search Engine Roundtable
  • Google Says Sitemap Priority Field Is "A Bag Of Noise", Search Engine Roundtable
  • How to Get Your Site Back on Track After an SEO Rankings Drop, Search Engine Journal
  • Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started, Moz
  • The REAL Impact of RankBrain on Web Traffic: The CMO’s Ultimate Guide to Optimizing for AI in Search, BruceClay.com
  • Was There A Google Update On March 30th?, Search Engine Roundtable
  • What has Branded3’s Stardoll got to do with Google Phantom?, Branded3

SEM / Paid Search

  • Bidding Up on Competitor Terms: Results and Takeaways, 3Q Digital
  • Google Customer Reviews: receive and share customer feedback while earning seller ratings, Inside AdWords

Search Marketing

  • Social Promotion Scheduling: Why Social Promotion Is Never One and Done, Stone Temple

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