Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Image Search adds badges for recipes, videos, products and animated images
    Aug 1, 2017 by Barry Schwartz

    Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image.

  • Google releases details on new beta Search Console reports
    Aug 1, 2017 by Barry Schwartz

    Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers.

  • Search marketers plan to attend SMX East to become martech trailblazers
    Aug 1, 2017 by Search Engine Land

    We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and tactics in his keynote at SMX East including: the evolution of marketing from the […]

  • 3 ways to use search query data from Google Search Console
    Aug 1, 2017 by Dianna Huff

    New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report.

  • How to do advanced page-level keyword research
    Aug 1, 2017 by Andrew Dennis

    Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis.

  • Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
    Aug 1, 2017 by Sponsored Content: admitad

    Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • 5 tools, tips and hacks to maximize your SEO output
  • If your GMB page updates & no one knows, does it make a sound?
  • A way to think about modern CRM
  • Snapchat will let brands measure its ads’ impact on sales, results against rivals
  • Facebook will let brands target ads to people who RSVPed to their Pages’ events
  • Search marketers plan to attend SMX East to become martech trailblazers
  • UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
  • 7 Quora ads mistakes and how to avoid them
  • Zeta follows Boomtrain acquisition with AppNexus integration
  • Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

Search News From Around The Web:

Industry

  • 2017 Google Consumer Confidence Report, digitalexaminer.com
  • After Some Challenging Pivots, Moz Digs Deeper for Growth, Street Fight

Local & Maps

  • Understanding Google Posts and How to Use Them to Drive Traffic, SEM Rush

Link Building

  • High Authority vs. High Relevance: Which Link Is More Valuable?, Search Engine Journal

Searching

  • Blog: The Initial Impact of Google for Jobs, Venn
  • Google’s Top Result For Cure For Cancer Suggests Carrot Juice, Search Engine Roundtable

SEO

  • Concepts of Advanced On-Page SEO #semrushchat, SEM Rush
  • 45 Local SEO Pitfalls & How to Avoid Them, Moz
  • Best SEO Practices for Launching a Blog, 3Q Digital
  • Google Says Country-Region Code Letter Case Not Important, Search Engine Roundtable
  • How SEO & Content Deliver Value at Each Stage of the Buyer’s Journey, Search Engine Journal
  • How to Crawl Thousands of URLs Easily Using a Web Crawler, Bill Hartzer
  • The Easiest Way to Optimize One Page for Multiple Keywords, Search Engine Journal
  • This SEO Strategy Helped Hootsuite Double Its Traffic, Search Engine Journal

SEM / Paid Search

  • 5 Ways to Use Facebook Ads to Take Down Your Competitors, WordStream
  • AdWords Express delivers meaningful interactions with goals, Google Small Business
  • Using The GA Effect Tool To Identify Cause & Effect, PPC Hero
  • What to Check If Your Google PPC Ads Aren’t Showing, Metric Theory Blog

Search Marketing

  • Google AdWords Ads Looking More Like Organic Search Results, Search Engine Roundtable

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