Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Using AMP? A known bug is probably screwing up your Google Analytics
    Mar 2, 2017 by Danny Sullivan

    Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more.

  • AdWords Expanded Text Ads could get even longer with second description line test
    Mar 2, 2017 by Ginny Marvin

    A new test doubles the number of characters available in text ad descriptions.

  • Google makes it easier to search for programming languages answers
    Mar 2, 2017 by Barry Schwartz

    Google can now handle queries containing sequences of 2–3 special characters.

  • Google’s location tracking is better now than ever before
    Mar 2, 2017 by Andy Taylor

    Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.

  • What to expect when you attend SMX West. Here’s your special preview!
    Mar 2, 2017 by Chris Sherman

    Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s bottom line) to […]

  • Should you bother rewriting your ads?
    Mar 2, 2017 by Jacob Baadsgaard

    Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.

  • 6 steps to creating high-converting native ads
    Mar 1, 2017 by Digital Marketing Depot

    Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance. According to […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Marketers are sending fewer emails & getting better open rates [SendGrid]
  • The Future is Now: Ramp up your Google Shopping ROI
  • Using AMP? A known bug is probably screwing up your Google Analytics
  • Better collaboration is the best martech investment you can make
  • The value of search across the modern consumer decision journey
  • What to expect when you attend SMX West. Here’s your special preview!
  • Do you know what a mobile crawl of your site looks like?
  • From algorithms to advertising: 7 steps to introducing AI to marketing
  • Denny’s ‘zoom in’ tweet is selling like hotcakes with more than 75K retweets, 100K likes & 5K new followers
  • Pro tips for every Facebook visual ad type
  • 3 steps to take your influencer marketing to the next level
  • Instagram Story ads now sold globally as standalone placements through Facebook’s self-serve tools
  • Report: How industry leaders are using email marketing in e-commerce

Search News From Around The Web:

Local & Maps

  • Top Local SEO Blogs 2016, BrightLocal
  • Local ranking factors that help your local business’ SEO, Yoast

Link Building

  • Link Building for Your Startup, SEM Rush


  • Bing Adds Larger Coupon Codes to Brand Knowledge Panels, The SEM Post


  • Google Crawl Budget for SEO, STOP Guessing! (Real Info Here),
  • Google Top Stories & Google News Are Independent Features, Search Engine Roundtable
  • How Many Pages Should a Website Have?, Stone Temple
  • More Pages About Topic X Versus Y Won’t Hurt Your Google Rankings For Y, Search Engine Roundtable

SEM / Paid Search

  • Google’s AdMob Asks Why Publishers Aren’t Using Interstitials, Search Engine Roundtable
  • New campaign helps partners “Take off with Bing Insights, Bing Ads Blog
  • PPC Video Campaign Targeting Methods You Shouldn’t Forget, PPC Hero

Search Marketing

  • Google: How Bounce Rate Increases With Longer Mobile Load Times, The SEM Post

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