Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Beat high-cost paid search clicks by sweating the details
    Oct 3, 2017 by Pauline Jakober

    Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.

  • Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support
    Oct 3, 2017 by Greg Sterling

    The scope and feature list of the open-source project continue to expand.

  • Word association: Here’s a script for analyzing the phrases that associate with your terms
    Oct 3, 2017 by Daniel Gilbert

    Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.

  • 14 ways to get smarter with your content and SEO
    Oct 3, 2017 by Jim Yu

    Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.

  • Tracking the Accelerated Mobile Pages (AMP) Project
    Oct 3, 2017 by Sponsored Content: CallTrackingMetrics

    AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]

  • Live Chat Best Practices for Conversion Rate Optimization
    Oct 3, 2017 by Digital Marketing Depot

    As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could “read” your website visitors’ body language while they are browsing – and better understand which visitors to profitably engage with and what they need to make those purchases? Think […]

  • Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

    • 10 AdWords copywriting hacks
    • Swimming up(bid)stream
    • Why your social media audience is critical for content marketing
    • ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
    • Tracking the Accelerated Mobile Pages (AMP) Project

    Search News From Around The Web:

    Industry

    • Facebook is sharing data with Google as it reviews potential Russian meddling in the 2016 election, Recode

    Local & Maps

    • Google Maps Mixups That Prove You Can’t Trust Technology, JetSet

    Link Building

    • Link reclamation: how to find mentions you can turn into links, Builtvisible

    Searching

    • Google Algorithm Fail Shows Readers Must Fact-Check News, As With Las Vegas Massacre 10/02/2017, MediaPost

    SEO

    • Ask Yoast: www or no www?, Yoast
    • First Click Free is Dead, but is its Replacement Really any Better for Publishers?, Distilled
    • Google Says No Changes On Use Of Image Meta Data, Search Engine Roundtable
    • How Long Before My Site Ranks in Google?, SearchRank
    • How to Hack Your Way to the Top of Competitive SERPs, Search Engine Journal
    • Log File Analysis for SEO: Here’s Why It’s Essential, Stone Temple
    • Serving Different Title Tags To GoogleBot & GoogleBot Mobile, Search Engine Roundtable
    • Staying Up To Date with Google‘s Algorithm Updates #semrushchat, SEM Rush

    SEM / Paid Search

    • 2017 Holiday Win List, Merkle
    • Make Your AdWords Call-Only Ads Stand Out, Search Engine People

    Search Marketing

    • How to Make Existing Web Pages Searcher-Intent Focused, Pole Position Marketing

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