Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • 5 hot trends in advanced analytics
    Apr 11, 2017 by Digital Marketing Depot
    Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways?
  • Patent 1 of 2: How Google learns to influence and control users
    Apr 11, 2017 by Dave Davies
    Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
  • Is Google really keeping fake listings off Google Maps?
    Apr 11, 2017 by Joy Hawkins
    A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
  • Link building: Preliminary research and analysis
    Apr 11, 2017 by Andrew Dennis
    Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • National Brands & Local Search: Use Insights to Drive Actions
  • Dailymotion to relaunch in June with focus on professionally produced video programming
  • What’s really holding back your messaging program?
  • Strategies for capturing ‘made in the USA’ searches
  • No content strategy is an island
  • How to keep your brand message from being hijacked by surrounding content
  • Protagonist’s new platform finds the stories told about brands
  • Taykey integrates its Trend Advertising product with TradeDesk and AppNexus
  • Twitter’s latest ad format turns Periscope hearts into branded ones

Search News From Around The Web:

Industry

  • Deep-linking startup Branch raised $60 million from Andy Rubin’s Playground Ventures, TechCrunch
  • Top 20 in US Paid and Organic Search, Searchmetrics SEO Blog
  • Yahoo accused of mismanaging funds meant for Chinese dissidents, Reuters

Local & Maps

  • Sneak Peek – The Expert’s Guide to Local SEO, Local University

Search Marketing

  • Testing Link Sharing Ads against Embedded Rich Media Ads in an Instant Whitepaper Download Campaign, 3Q Digital

Searching

  • How visual search is helping ecommerce brands, Econsultancy

SEM / Paid Search

  • AdWords “Optimize for Conversions” Ad Rotation Could Be Killing Your Conversions, Clix Marketing PPC Blog
  • Avoid These Common PPC Shopping Strategy Mistakes, PPC Hero

SEO

  • Creating a bespoke Bing Multiple Link Disavow Tool, Branded3
  • Google Updates Featured Snippet Selector Algorithm Frequently, Search Engine Roundtable
  • Page Changes Monitoring: How to Stay Ahead of Google, Search Engine Journal
  • Winner of Wix’s SEO Hero challenge explains strategy, The Domains
  • Announcing the 2017 Local Search Ranking Factors Survey Results, Moz
  • XML Sitemaps: The Most Misunderstood Tool in the SEO’s Toolbox, Moz

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