If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns.

As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.

Learn about these and other features exclusive to the new AdWords interface that are rolling out to advertisers through this year at the Shopping Campaign Tips Tricks You’ll Want To Own session at SMX East, where our SEM experts will share tips and strategies to systematically and creatively cultivate your Bing and Google shopping campaigns into healthy, productive year-round ROAS generators.

Other sessions you’ll want to attend at SMX East include:

Finding Feed-Driven Retail Success Beyond Bing & Google – In this session, our expert speakers discuss opportunities on other channels, including Facebook, Pinterest and Amazon, and help retailers ramp up for the holidays.

Paid Search & Social: Twin Children Of Different Mothers – Paid search opportunities offered by the major social media platforms have huge promise to deliver shoppers to your virtual counters, often at a fraction of the cost of Google and Bing. This session will focus on leveraging your existing knowledge of paid search into the newer world of social.

SMX East features more than 50 sessions, including a full day of an Excel With Bing classroom where product experts will be on hand to share best practices around search, display and analytics. Click here to view the full agenda for SMX East.

See you in New York!

Ready to take your search advertising chops to the next level? Don’t delay – register for SMX East now.

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