Tuesday, February 7, 2017 there seems to have been a Google algorithm change that adjusted how many sites rank – both for good and bad. I’ve been tracking the update since the 8th and over time more and more webmasters and SEOs have been taking notice of the ranking changes at Google.
This seems to be unrelated to the unconfirmed link algorithm change from earlier in February. This new update seems to be more related to potentially Panda, such as content and site quality, versus link factors.
Google has not confirmed the update and would not comment on what webmasters and SEOs have been noticing over the past week in the search results. So we cannot confirm if this was a content quality shift, link quality change or something else. But what we can say is that webmasters and SEOs are very busy noticing these ranking changes either through looking at ranking reports, their traffic from Google in their analytics, using tracking tools that track visibility and other means.
The automated tracking tools from Mozcast, RankRanger, Accuranker and others also all showed evidence of an algorithm update on February 7th.
This update seems to have been somewhat significant, which is why we reach out to Google for a comment. If we hear more from Google, we will update you. But for now, this is all based on the conversation and chatter that I track closely within the industry.