Webmasters, web developers and SEOs are getting a new feature in the widely used website auditing tool Lighthouse. Google announced today the addition of an “SEO Audits” category to the Chrome extension. You can access the new audit category via the “Options” button in the extension.

By no means a replacement for a comprehensive SEO audit, the new feature does provide feedback on basic/fundamental SEO best practices, returning a report that checks for:

  • Descriptive anchor text.
  • Titles, description.
  • If the page can be crawled by Google.
  • HTTP status code.
  • Valid hreflang and rel=canonical tags.
  • UX — legible font sizes, plugins.
  • … and makes recommendations for additional reports.

From a sample report I ran against Starbucks.com:

SEO Audit Report from Lighthouse Extension

According to the post, they’ll be adding more features to the SEO audit, and they are actively soliciting user feedback in the Github project and webmaster forum.

About The Author

Michelle Robbins Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, Search Engine Land, Marketing Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect online with Michelle on Twitter @MichelleRobbins, and Linkedin.

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