Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands?

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  • AMP implementation techniques, display issues and measurement capabilities.
  • whether AMP is the smart strategy for e-commerce sites.
  • unbiased search marketer experiences with AMP from Search Engine Land’s latest survey.

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