With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge.

Predictive Search Bidding is a great way to control your costs while increasing your return on investment. Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers to be effective, especially when most bid optimization systems integrate seamlessly with your existing campaign management platform.

But how do you know which bidding solution is right for your company? This white paper from [24]7 details the 6 things you need to look for in a bidding solution.

Visit Digital Marketing Depot to download your copy.

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